‘There are nine million bicycles in Beijing’, Kate Melua sings rather beautifully. It’s a fact, a statistic, a figure. But you are listening. Whether is true or not (if I was the writer, I’d have checked this out by now), it has your attention. I mean, you want to know exactly where the song is going and how that fact ties in.

The attention getter is up and running. Speeches aren’t generally sung. Now that might add a totally new dimension to my job at www.speech-writers.com. They’re delivered by nervous people doing everything they can do to give the impression of being in control. So that attention getter is all the more important. Get that right and everyone wants to know where you are headed. They are listening. They might even be laughing (with you, of course)…..but then that is another story.

Check out our sample speeches