The chairman of the amateur football club wanted me to write a few words for his annual general meeting. Obviously he wanted to praise the work done by his coaches. He wanted to talk about the success of the various teams during the year. He also wanted to point out that some teams were not doing as well as could be expected and he wanted to suggest, tactfully, ways they could improve. He needed to address the general membership about the support they could give the club and about the urgent need for fundraising. He said that, overall, he’d like to speak about the whole ethos of the club, how it had enriched many lives and to lay out the challenges it faced. He wanted to end on a positive note so that everyone would go home proud to be a member of the club and willing to volunteer their services in some way. My challenge was to see that the speech coaxed busy people into believing that they could spare the time to become involved in such a worthwhile organisation. He had sold it to me, now it was my job to sell it to others. I hope I can score with this one.

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