Business is about products, professionalism and profit. It is about service and customer satisfaction. It is also about using the right words at the right time. Whether you are speaking at a business opening, a new product launch or at the comapany’s annual dinner what you say to staff and clients is important. Many Managers or C.E.O’s speak at lots of different occasions and are happy to speak off the cuff. They speak in generalities but they are often losing an opportunity to motivate and involve their staff members. It’s important to make the speech suitable for the individual occasion. It’s critical to ensure that what you say touches a cord with your staff members. So whether you are trying to motivate them to sell more products or congratulating them on their years of service remember that you are, in reality, advertising your own company. If you were paying an advertising company to sell your firm you would certainly scrutinise their proposals for advertisements. When you are selling it to staff yourself you should scrutinise your own speech equally thoroughly. It should both entertain and inspire as well as catching the mood of the moment.

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