Making an impression is one thing. Making a lasting impression is another. Yet it is something that teachers all try to do when saying goodbye to their classes at graduation time or at the end of the academic year. They hope that what they say will fire the imagination of their pupils and inspire or motivate them in their future lives. They may speak to those pupils about how to achieve success or how to develop potential. They may urge them to take up a hobby for life or take on a challenge such as working in the third world. They may speak about being patriotic or polishing up their leadership skills. It is conceivable that they will tell a story about a past pupil who is now famous. It is likely that they will encourage their pupils to be making the most of their live s and strive for excellence. They may speak about faith and the part it has in many lives. They will speak about having determination, accepting criticism and being creative. Their message will be simple “Whatever you are, be a good one.”

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Everyone likes to be appreciated. Yet while most of us are quick to criticise we are, unfortunately, much slower to praise or to thank. We know, deep down, of course, that we ought to express our thanks to certain people. That is probably what gave the greeting card industry the opportunity to cash in our sense of guilt by marketing such occasions as fathers’ day and mothers’ day.
At Christmas or at the end of the company year many executives do thank their staff in their happy holiday/staff motivational speeches. Companies also thank customers in with client appreciation speeches. By doing so they are responding to a human need and it is good business as well.
On a more personal level one of the couple celebrating their wedding anniversary will thank guests for gifts and good wishes. The same applies at birthdays where the birthday boy or girl often says a few words of thanks.
We often forget to say thank you to a teacher. Yet teachers are often one of the greatest influences in our lives. In fact, second only to our parents, they are often the people who determine who or what we become later on. Many of them spend long hours helping us with problems we may have with a certain subject. Certainly they often go beyond the call of duty in encouraging and helping their pupils. In fact they are often the mentor who means the most to us and certainly the schools that have good teachers should treasure them and express gratitude to them too. So if you’ll remember your teacher in later years say the right thing and he or she will remember you too.

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The priest set us thinking with his sermon about peace. He said it was like the four points of the cross. One sort of peace was peace with God so obviously a little prayer does you a lot of good. The next point of the cross, he maintained was for peace with yourself which must mean that your should create your own personal lifestyle code and live by it. The third point he urged was for peace with those around you and there is no better way of doing that than to follow the golden rule and  do onto others as we would have them do unto us.. The forth and final point was for peace with the environment.  The Ozone layer gets a lot of attention as does reforestation but we rarely hear about marine pollution and the effect it has on our living world. Perhaps then we should be more conscious of what we, and others, do to our seas. All in all it was a good sermon and certainly thought provoking.

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Despite the recession there are still plenty of entrepreneurs around. They have new ideas and new skills to offer the world and we are seeing an explosion in items like new style windmills. Think of all the packing around new washing machines or computers. Surely someone can come up with a dust free alternative to all that polystyrene?
Alternatively, they may take an old business and make it more suitable for today’s economic climate. The opening of a new store, for instance, may seem like madness but if it is selling good as new clothes or second hand furniture it may do very well. The same doubts may well apply to the opening of a new restaurant. If, however, it provides delicious and nutritious school lunches for busy working mums the owners may find a ready market. Obviously if we are to save the planet we need new ideas on how to generate electricity and to encourage eco tourism. If every person who reads blogs went out to plant a tree for instance think of the difference it would make to the environment. Maybe too we need a change of mindset. Think of all those air miles and perhaps you might decide vacations -you are better off at home.
When a recession strikes it makes us re-think and re-evaluate. There may be less demand for luxurious items but there is a huge need for innovation and sound common sense. Coupled together that means there could be plenty of speeches praising the Entrepreneur of the year.

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The Swiss have decided that they don’t want nudists walking the Alps. The citizens of Appenzell Inner Rhodes voted overwhelmingly for such walkers to be fined. That is not to say that they do not want walkers in their region. An appropriate advertisement for the area would probably be get walking get fit and have fun. It’s just that they draw the line at walking in the nude. That is except for hiking boots and socks of course.
German walkers, and most of the nudists are German, are protesting that it is an ancient tradition. They claim to walk the quieter, less frequented walks but the Swiss are not impressed with this argument. They agree that when it comes to health it’s in your own hands but have given a chilly reception to nudity as a way of promoting such health. They probably feel that with all the publicity about skin cancer stay shaded stay safe should be the hikers’ motto instead!

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Earth Day is a day for some mental stocktaking. It’s a day when we add up the benefits we have in our natural world and deduct the ways we have ruined it knowingly and unknowingly. The answers make for grim reading.
Deforestation is a fact but we can, and many of us will, plant a tree in our gardens. We will pressurise for more parks because trees are nice. They add to the scenery. They give homes to the birds. The facts of forestry and the lack of it are easy to understand even for those of us who are not scientists. It’s troublesome but when we use cardboard or paper we should see does it come from sustainable forests. We might consider other materials for our furniture. We can plant new forests quickly.
What we are much less willing to want to admit is that automobiles kill people as well as the environment. Our lifestyle is based on using cars and we are very reluctant to abandon them. Whatever about trees most of us cannot come up with an alternative source of oil but we can ask our public representatives why much more is not being done in this area. If we can get men on the moon surely we can produce a fuel that will not harm our environment? We need to do it quickly. If everyone who celebrated Earth Day promised their vote to those who encouraged alternative energy there might be more of a shift in Government thinking. We can also buy hybrid cars or travel by bike or bus. We can take jobs nearer to home. We may not be scientists or engineers but we can and must realise that every little helps.
Marine pollution is something many of us do not consider at all but water covers a large percentage of the earth and it’s a vanishing resource in some countries such as Australia.
In other places it is rising dangerously. We need concerted action by all governments to save the world and its waters.
Instead of armies fighting each other they should be using the engineers and all that trained manpower to fight the biggest enemy of all. They could build desalination plants, and reclaim deserts. They could do whatever scientists think is necessary to protect our world.
The vanishing Ozone layer is an enemy that will kill us if we don’t realise that the message to everyone is. It’s your environment. Clean up your own backyard.

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Soldiers may get shot but surely they shouldn’t be sent to war if they are already sick? Yet that’s what’s happening to lots of American troops. In this age of instant communications the doctors’ decisions haven’t reached the officers in charge in time for the soldiers to be kept at home for treatment… Soldiers with all sorts of ailments which make them unsuitable for battle are sent out to fight. This is surely a case where clear communications count.

Soldiers do a medical before they join up of course. Being human they can develop all sorts of ailments once they are in the forces. Often they are less than mean fighting machines when officers, who are hard pressed for troops, despatch them with their units.

Soldiers who suffer from hearing problems for instance would be a danger to their comrades if they weren’t constantly alert for strange sounds or whispered commands.

Deafness is the hidden illness of course but there are many others which make soldiers unsuitable for battle conditions. Some are wounded and sent back before their wounds have had time to heal properly. Others have illnesses such as depression which make it unlikely that they can cope with the stresses of battle. Could it be that officers suspect soldiers of malingering and thus medical profiles are changed to meet the needs of an army hungry for troops?

Conscription is over and soldiers join the army freely and of their own accord. They join because they believe in a cause and they want to serve…  Bad backs, arthritis and other ailments are not their fault. They may not be casualties of war but they are casualties and should be treated as such.

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Assess, adapt and advance are core words for companies hoping to address the problems brought about by the recession. Obviously you will need a plan and to develop that plan you will need to have discussions with your staff but, remember, it is critical that they actually address the relevant issues. For that to happen you will need to conduct more effective business meetings. Changing times may call for you to make adjustments and it is important to realise that you have to accept the challenge of change simply because nowadays, more than ever, creativity is crucial to success. This may mean changing your product, your sales pitch or your attitude. It may mean increasing or decreasing your staff or having them re-trained. If you want to advance it definitely means that you have to go the extra mile and give service with a smile.

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How do you raise the spirit of a nation? President Obama feels it can be done by pumping money into the economy. It seems he is right because Americans are now reported to feel more hopeful and more positive about the future. It’s all about making people feel positive. . In other words believe you can achieve success and you will.

Whatever caused the current recession it will be people who will have to get us out of it. It’s worth remembering that companies don’t succeed in business people do. It’s about people with their attitude and their determination. It’s about people updating their skills, returning to their studies. It’s about being entrepreneurial and enthusiastic. It’s remembering that creativity is crucial to success.

Success is a small word but it has huge implications for all of us. If we succeed individually the economy will improve too. So let’s change pessimism into optimism and, as a result, the recession should become another word for opportunity.

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President Obama has his speechwriters but even so he has had a difficult job getting his new monetary package passed. Most speakers have no such speechwriters but can learn from the President’s speeches. If they listen to them they will see that his speeches have to be motivational and urgent yet show a long term vision. . So whether you are asking parents to subsidise a new school library or staff to work hard to ensure your company continues to be competitive you have to show that same urgency and that same vision of what can be accomplished.

The President was speaking to those who opposed his plans and you too may find opposition to what you want to do. Parents may feel they already pay enough fees to the school or your workers may feel you may be earning too much while they are badly paid. So your speech has to persuade and influence them to a new way of thinking.

That means that what you say must show compelling evidence of what can be achieved. You must show how it can be achieved and why it must be achieved. In that way you too can succeed in getting your message across.

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