A politician can gain kudos by being honest. Many of them make the mistake of avoiding issues in their speeches. It is far better for them to admit that they cannot see the possibility of a new hospital in the area than to pretend that its going to be built. They can sweeten the pill by giving the good news that there is a new fleet of ambulances or a helicopter service to bring patients further away. People prefer you to be straight with them. They like to know where they stand.

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I listened to a politician giving an election speech today. I noticed that he kept repeating himself over and over. He was trying to get a certain message across but he overdid it. It got boring. There are lots of ways to say the same thing in an interesting way. Why didn’t he use them and keep his audience enthralled instead of switching them off?

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